Will Dean

Founder and Chief Executive Officer

Will Dean is the Founder and CEO of the Tough Mudder Inc. family of brands, which includes Tough Mudder, Tough Mudder Half, Mudderella, Fruit Shoot Mini Mudder and World’s Toughest Mudder. The company has hosted over 2 million participants across three continents since its founding in 2010. Dean developed the concept of Tough Mudder as a second-year MBA candidate at Harvard Business School, and less than a year later Tough Mudder’s first event was held at a ski resort in Pennsylvania. Prior to founding Tough Mudder, he worked as a counterterrorism officer at the UK Foreign and Commonwealth Office


As CEO, Dean oversees the daily operations of more than 140 employees who make up the company’s headquarters in Brooklyn, NY and expansion offices in London and Melbourne. He has been named to Crain’s annual 40 Under 40 list, was included on Fortune’s 40 Under 40: Ones to Watch list, and received the National EY Entrepreneur of the Year Emerging Award. Dean is a graduate of Harvard Business School (MBA) and the University of Bristol (BSc).  He splits his time between living and working in Brooklyn, NY and London with his family.